Case Study: Digital Marketing & SEO for Info Era Software Services

A showcase of my expertise in SEO, digital marketing, and content writing at Info Era Software Services Pvt. Ltd., where I have been working since 2024, handling 30+ client projects successfully.

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Company: Info Era Software Services Pvt. Ltd.
Role: Digital Marketing Executive
Expertise 1.5 Years
Specialization SEO, Content Writing, Graphic Designing and Website Design
project

At Info Era Software Services, I have successfully managed 30+ client projects, focusing on SEO strategies, content marketing, Graphic Designing and website design. Notable clients include Sri Sai Hospital, Ma’am 1st Choice , Eledomimf , The Grand Club, SR Memorial and many more.


SEO Achievements

  • Successfully optimized Sri Sai Hospital and Info Era Software Services, improving search rankings and organic traffic.
  • Increased website visibility for SR Memorial, leading to higher engagement and inquiries.
  • Implemented on-page and off-page SEO strategies for multiple businesses, improving their digital presence.

Content & Web Design

  • Regularly write and publish blogs for Info Era Software Services, enhancing brand authority and audience engagement.
  • Designed user-friendly websites for various clients, ensuring a seamless digital experience.
  • Created compelling content strategies to drive organic traffic and conversions.

Project Overview

As a Digital Marketing Executive at Info Era Software Services Pvt. Ltd., I manage SEO, digital marketing strategies, Video Editing, Graphic Designing, content creation, and campaign execution for over 30 clients. Some of the notable clients include Sri Sai Hospital, Ma’am 1st Choice, Eledom IMF, Air Care Refrigeration, The Grand Club, SR Memorial, and Info Era Software Services itself.

Through effective SEO optimization, content marketing, and strategic digital campaigns, I have successfully improved the online presence and ranking of multiple clients, driving organic traffic growth and lead generation.

The Challenge

Handling 30+ projects simultaneously across various industries required balancing multiple responsibilities with precision:
  • Diverse Client Needs – Each business operates in a unique niche, requiring fully customized SEO strategies, content tone, and target audience approaches.
  • Content Creation & Branding – Designing engaging posts and creative assets for clients like Sri Sai Hospital, SR Memorial, Info Era Software Services, Hari Homes Developers, and others demanded an in-depth understanding of their brand identity and voice.
  • SEO Implementation – From keyword research to on-page and off-page SEO, optimizing multiple websites in parallel while monitoring results and keeping up with Google algorithm updates added to the challenge.
  • Consistency & Quality – Maintaining a high standard of work across all deliverables—posts, logos, content, and SEO—while meeting tight deadlines.
  • Time & Resource Management – Efficiently dividing time and focus among over 30 active projects, ensuring no compromise in communication or execution.

The Approach & Solution

To effectively manage over 30 diverse projects, I adopted a client-centric, data-driven approach. Each project began with a deep understanding of the client’s business goals, audience, and industry landscape. Based on this, I crafted personalized strategies for SEO, content, and design to ensure maximum reach and engagement.

SEO Strategy
Content Creation

For clients like Sri Sai Hospital, SR Memorial, Info Era Software Services, Hari Homes Developers, and others, I executed complete digital marketing workflows — from keyword research, on-page and off-page SEO, and competitor analysis to content creation, graphic design, and social media management. Each project was monitored using tools like Google Analytics and Search Console to track performance and refine strategies accordingly.

Results & Impact

Traffic Growth

30%

Up

Achieved a 30% increase in organic traffic across SEO-optimized websites.

Lead Generation

40%

Up

Boosted inquiries and conversions by 40% through effective SEO, CTAs, and engaging content.

Sales Generated

₹15 lakh+

Contributed to client sales exceeding ₹15 Lakh through digital marketing efforts.

Client Satisfaction

90%

Positive

Achieved 90%+ client satisfaction rate with consistent results and on-time delivery.

As a Digital Marketing Executive at Info Era Software Services Pvt. Ltd. since 2024, I have successfully managed and delivered results across 30+ client projects. My responsibilities span SEO optimization, content creation, graphic and logo designing, website maintenance, and digital branding. From healthcare to real estate and IT services, I’ve created strategic campaigns tailored to each client’s goals—helping businesses like Sri Sai Hospital, SR Memorial, Hari Homes Developers, and many more improve visibility, generate quality leads, and grow their online presence effectively.

Let’s Work together on your next Project

I am available for freelance projects. Hire me and get your project done.

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